A business’s sign is more than just an eye-catching fixture – it’s an integral cog in its marketing and branding strategy. From quaint little signs swinging from the corner of a shop to bold, illuminated billboards atop a skyscraper, outdoor signs in their many forms serve as silent salespeople, working tirelessly around the clock to ensure that your brand is noticed by potential customers.
In fact, a recent study by FedEx Office revealed that as many as 76% of consumers reported entering a new business for the first time solely because of its signage. That’s an astounding number, and one that underscores the importance of getting your outdoor signs right.
High Visibility
Effective signage is hard to miss – especially when it’s located in highly trafficked areas. Using bright, colorful signs that feature your company’s logo is a surefire way to attract the attention of passersby and get your business noticed.
A catchy tagline, a simple font, or a striking visual element can instantly create a first impression that will intrigue your target audience and set you apart from the competition. Some of the world’s most successful brands owe their success to their memorable signage – we can recognize McDonald’s, IKEA, and Apple from a mile away because they use simple, iconic designs on their storefronts.
It’s important to keep in mind that most people will be reading your signs from the road, so don’t try to cram them with too much information. Similarly, avoid using cursive or wacky fonts as these will be difficult to read from a distance. Instead, opt for a more traditional serif or sans-serif font to improve readability and create an appealing look that will draw in your target audience.
Monument Signs
A monument sign is a free-standing structure that’s sometimes made with elements of masonry or foam, and it can be a great option if you want to add a touch of class or elegance to your storefront. This type of sign is an excellent way to make a bold statement that will get your business noticed, and it can also be used to announce a major event or promotion.
The most important thing to remember when it comes to outdoor business signs is that they need to reflect your brand’s personality and core values. The colors, fonts, and shapes you choose should be consistent with your existing branding materials so that your customers can instantly connect them with your brand. It’s also a good idea to avoid any obstructions that might hinder your sign’s visibility – like power lines, trees, or other competing signs. Working with Madison Sign Company ensures that your outdoor business sign is at the right height for its intended environment will avoid expensive redesigns later in the process.